About Us

About Wizard

Family-owned. Hands-on since 1974.

A family-owned lift manufacturer with the scale to handle nationwide projects and the attention to detail and customer service for local projects.

Our Story

Five Decades of Expertise. One Name You Can Trust.

Our roots go back to 1974 and to our founder, Dave Butler. Over a long career, Dave worked with several of the top material handling and lift companies in the country. He came out of those decades with something few people in this industry have: manufacturing and design expertise, deep product knowledge across nearly every type of lifting equipment, sales experience on both sides of the table, and installation know-how from planning through permits, inspection and maintenance.

In 2008, Dave brought all of that under one roof and one name, and the blue wizard became our original logo. Since then, Wizard has grown into a full-service material handling company, but the wizard reminds us of where we started. Today Wizard is still owned and operated by Dave and his two sons, working alongside a dedicated team of fabricators and installation technicians who treat every job like their own name is on it.

Three wizards. The blue wizard was the original 2008 Wizard Material Handling logo
What Sets Us Apart

Manufacturing and Installation, Under One Roof

Most companies do one or the other. We offer both, so nothing gets lost between the shop and the job site.

We stand behind our products

Whether designed and built in-house or sourced from an industry-leading partner, we stand behind the equipment.

Family-owned and operated

When you call, you talk to the people who run the company and do the work. No call center, no runaround.

The same people, start to finish

Small enough that you work with the same team from the first call to the final walkthrough.

Nationwide reach

We service NJ, PA, NYC and NY State, and ship lifts nationwide with full installation support.

Fully insured & permit experts

Every job is covered. If needed, we have the expertise to handle the permit and inspection process so you don't have to.

50+ years of know-how

Over five decades in the lift and material handling business, across nearly every type and size of lift.

Why It Matters

Three Companies, or One Team

If you have ever coordinated a lift project between a design firm, a manufacturer and an install crew, then chased a warranty issue between all three, you know how much gets lost in the handoffs.

The Usual WayWith Wizard
DesignA separate design firmOur team
ManufacturingA separate manufacturerOur shop, or a proven partner we stand behind
InstallationA separate install crewOur crew
Permits & inspectionYou coordinate itHandled for you
Service & warrantyChase three companiesOne call
Industries

Where We Deliver

Healthcare & medicalPorts & marineRetail & food serviceGovernment & militaryWarehousing & distributionManufacturing & industrialAutomotiveFuneral homesResidential
Who We Work With

Big Names, Same Attention

Resources

Learn More About What We Do

Our Products

Every lift we build and install.

Installation

Where experience makes all the difference.

Service & Maintenance

Plans that keep your lift running.

Get Started

Ready to Talk About Your Project?

Whether it is a single lift or a multi-site rollout, we are ready to help. Tell us a little about the job and we will follow up within 1 to 2 business days.